Think Tank Topic: Becoming an Authority in your Field

ELITE : SIX Think Tank meetings are discussed over Zoom with our members every Friday at 9:30am.

Facilitated by DANNY : DE HEK meetings are recorded for our Podcast, we’ve been doing this since COVID-19 if you’re interested in joining in with us check out our website at dehek.com

EXPERIENCES

• Perception is reality
• Highest profiles has the loudest voice
• Action makes your relevant
• Buy a qualification on-line!
• Training, Certification
• Customer experience (referrals) = credible authority
• Authority = knowledge + experience
• Runs on the board, not necessarily qualifications
• Get the skills and write the book about your field of expertise - it helps establish you as an expert.
• Practical experience vs qualifications
• Self appointed authority
• Have accumulated a bank of real world experience to draw upon for others

PROBLEMS

• An authority or expert can always learn more
• People lie
• Some experts can't translate their ideas/concepts into language that people can understand
• "Comparison is the thief of joy" Theodore Roosevelt
• Always going to get haters - tall poppy
• The time  and money it can take to get the knowledge/experience needed to be able to position us as experts.
• Flash labelling does not mean quality

SOLUTIONS

• Get your clients to talk to your prospects
• Case studies
• Learning from someone who is an authority in their field
• University will not be around in the future Educating kids at school to be entrepreneurs and leaders
• Lifelong Learning
• Take part in discussion forums and networking so people can become aware of your skills and knowledge without making commitments.
• Show authority by references and reviews and word of mouth
• Recommendations

TAKES AWAY

• Be prepared to put in the hard yards to become an expert
• You can be an expert in your field but there is always more to learn
• We need to provide credentials that back up our expertise
• Membership of professional bodies

NEXT WEEKS TOPIC - BUSINESS ETHICS

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