LunaOne promised the moon—and delivered dust. Now, a rebranded company called FourthStar claims it has bought the “intellectual property” from LunaOne and wants to start fresh, while distancing itself from the failed crypto metaverse scheme that allegedly scammed thousands.

But the crypto community isn’t buying the redemption arc, especially when the new players admit they’ve inherited the tech—along with some of the same faces and stories.

The Rise and Fall of LunaOne

LunaOne, a flashy metaverse crypto project, lured in more than 11,000 investors with slick marketing, paid influencer promotions, and bogus claims of brand partnerships. Investors like Cindy and Ann were told that buying in early meant big rewards: pre-sale tokens offered at $0.15 were supposed to launch at $0.25.

But when launch day arrived, tokens debuted at just $0.05—and the platform fell silent.

Some investors didn’t even receive their tokens until after the crash. Others reported never receiving them at all. Promised partnerships with Coca-Cola, Xbox, and PlayStation turned out to be smoke and mirrors. Discords were silenced, admins were paid in tokens to suppress criticism, and investors who asked questions were kicked out.

False Promises and Delayed Tokens

The core deception lay in the tokenomics. Buyers were promised a controlled launch at $0.25—yet what happened was the exact opposite. Many received nothing. Others were air-dropped tokens too late to salvage any value.

The leadership, including Stephen McCullah and Daniel Puzny, disappeared from the project. Puzny, allegedly stepping down for “health reasons,” went on to launch a suspiciously similar project called NuUReal. McCullah, meanwhile, is the man who once raised money on Kickstarter to hunt dinosaurs in the Congo. Yes, really.

Who’s Really Behind LunaOne—and Now FourthStar?

Documents and interviews reveal that McCullah was always the true architect of LunaOne. The front-facing CEO, Daniel Puzny, was little more than a placeholder. McCullah’s name appears on legal documents, company registrations, and apology letters to the LunaOne community.

FourthStar’s current team includes Craig Wilshere, a developer who was contracted by LunaOne and never paid, according to insiders. John Seia, an Australian investor-turned-contributor, reached out to Danny de Hek in a phone call (recorded and published with this blog), claiming he lost $40,000 of his own money and is now helping FourthStar voluntarily. His words:

“I’m just a pleb trying to make something good out of the ashes.”

Misleading Marketing & Red Flags

LunaOne mastered the playbook of crypto hype: fake brand endorsements, influencer-driven sales funnels, staged AMA calls, and vague promises of “world-changing tech.”

They convinced the average person to part with thousands using “starter packages” and gamified staking options.

Meanwhile, The Run Guys—crypto influencers with huge followings—endorsed the project for months, even meeting with McCullah before launch. They later scrubbed their YouTube channel and released a non-apology.

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